Your buyers scroll Facebook and Instagram all day.If your ads blend into the feed, you pay for attention that never turns into revenue. The TSG Group plans, builds, and manages Meta campaigns that match how the platform works today. You get strategy, creative, structure, and tracking tuned for Meta’s Andromeda update so ads reach the right people and push them to act.
Meta ads used to perform. Now results feel unstable. CPMs rise. Clicks increase. Sales and booked calls stall. You hear that “the algorithm changed” but no one explains what to do differently.
Random campaign structures built over years with no clear purpose
Heavy manual targeting that fights Meta’s new delivery system
One or two ad creatives that fatigue fast
No clear creative testing plan, only scattered experiments
Weak event and conversion tracking, so optimization relies on guesses
Agencies that hide structure, data, and learnings inside their own accounts
You work with a team that treats Meta as a direct response engine, not a vanity channel.
Clear campaign strategy aligned with your offers and sales cycle.
Ongoing creative testing with a defined, consistent
process.
Ongoing creative testing with a defined, consistent process.
Accurate tracking for leads, calls, bookings, and sales.
Connected with funnels, email, SMS, and AI follow-up.
Month-to-month management with full ad account access.
Meta’s Andromeda update changed how ads move through the system. The platform now evaluates huge volumes of creatives and matches them to people at an individual level.
Algorithms crave fresh visual inputs.
Consolidated accounts outperform segmented ones.
Systematic testing protocols before budget increases.
Volume and velocity of creative is the new targeting.
Different goals need different Meta campaign setups. We pick and combine types that align with your offers and sales process.
Built for leads, bookings, and sales. We send traffic to landing pages or lead forms that sync with your CRM or GoHighLevel pipelines.
Used for higher scale and broader reach.We lean into Advantage+ and broad targeting where it fits, then guide results with strong creative variety and clean conversion data.
Re-engagement for site visitors, video viewers, and lead lists. These campaigns carry offers that move prospects from interest to action.
For eCommerce and product-heavy businesses. We surface products that match user behavior, then refine based on margin and performance.
Short-form and long-form video for attention and trust. We use these units to educate, qualify, and warm up audiences before conversion offers.
We start with your offers, close rates, and profit targets. We review current campaigns, audiences, and results. This sets realistic targets for cost per lead and cost per sale.
We review your account structure, events, and tracking. We check pixel or conversions API setup, custom events, and aggregated event measurement. Any gaps in data flow get fixed before serious spend.
We map creative angles by stage. Hooks for cold, proof for warm, urgency for hot prospects. Then we outline the mix of images, videos, UGC, and carousels needed for Andromeda’s creative-first approach.
We set up “learning” campaigns using ad set budget optimization to test angles, audiences, and formats. We then build “scaling” campaigns using campaign budget optimization to push winners harder once results stabilize.
We install and verify events for leads, purchases, bookings, and calls. We test events before launch so every lead and sale shows up in reports and optimizations.
We roll out campaigns with conservative budgets and clear guardrails. Early data tells us which creatives, audiences, and placements deserve more spend.
Each week we review performance by creative, audience, and funnel stage. We refresh creative before fatigue hits, adjust budgets and bids, and expand winning angles. You receive clear updates, not vague “the algorithm is learning” messages.
Under Andromeda, creative variety acts as targeting. The system matches different angles to different people instead of leaning on narrow manual audiences.
You do not rely on one “hero” ad. You run a working library of creatives that feed Meta’s delivery system and keep performancestable.
Meta works best when it plugs into your broader system.
We align Meta spend with businesses that need predictable lead flow and clear tracking.
Tri-State area companies needing predictable leads.
Elective healthcare and medical service providers.
Local & regional law, consulting, and pro firms.
Online stores with defined hero
offers.
Organizations seeking donors and supporters.
Businesses expanding across locations or franchises.
The TSG Group runs Meta campaigns from Hempstead, Long Island and serves clients locally and across the country.
You reach real buyers in your local markets and scale out to new regions when numbers support the move.
You receive practical strategy, transparent work, and reporting you understand.
Own and access your complete ad account.
Creatives built for Meta’s current
system.
Ads tied to your numbers, not vanity metrics.
Clear tracking for cost per lead
and sale.
Single point of contact for all
updates.
Campaigns designed to maximize
ROI.
Andromeda is Meta’s newer AI ad delivery engine. It filters huge volumes of ads and decides which ones deserve a shot at each impression. It favors accounts with strong creative variety, clear objectives, and clean conversion data. If your setup fights that structure, results drop even if budgets stay the same.
Under Andromeda, complex targeting and fragmented structures often underperform. Simpler setups with broader audiences work better when paired with strong creative testing and sharp offers.
Most accounts see early signals within the first few weeks. Stable performance and reliable cost per lead numbers emerge over the first few months once enough data passes through the new structure. Timelines depend on offer strength, creative, and budget.
We handle creative strategy, briefs, and testing plans. Your team, our team, or a mix produces assets based on that plan. The goal is a steady pipeline of fresh creatives that fit Meta’s current system.
Yes. We work inside your account so you keep full history and ownership. If your current structure holds strong data, we respect that while moving toward a cleaner layout.
Share your offers, current ad setup, and target regions. We review your account, outline a Meta Ads strategy shaped for the Andromeda update, and give you clear next steps to move forward.
