You pay Google every month. Results feel unpredictable. Dashboards show clicks and impressions while the sales team asks where the leads went.
Budget burns on broad, low-intent searches.
No tight alignment between keywords, ads, and landing pages.
Weak or incomplete conversion tracking makes optimization guesswork.
You pay for bad searches without a proper negative keyword system.
Weak device, location, and schedule settings waste spend.
Agencies hide data or limit access to your own account.
You work with a team that treats Google Ads as a direct response channel. Every decision ties back to cost per lead, cost per sale, and lifetime value.
Campaigns built around your services, pricing, and profit margins.
Search, Display, Video, and Performance Max used only where they perform.
Keywords, ads, and landing pages stay tightly connected for higher intent.
Clear tracking for calls, forms, and real sales outcomes.
Continuous bid and keyword tuning, never set-and-forget.
No long-term contracts. Full access and ownership of your ad account at all times.
Google offers multiple campaign types. We select and combine them based on how your buyers search, compare, and decide.
Text ads that appear when prospects search for your services or products. Best for high intent phrases such as “[service] near me” or “[service] [city].” We group keywords by intent, write focused ads, and send traffic to pages built to convert.
Image and responsive ads that follow interested visitors across sites and apps. Useful for staying in front of past visitors, offer reminders, and brand reinforcement. We define audiences and placements that support, not replace, strong search campaigns.
For eligible businesses, Performance Max and Shopping campaigns extend reach across search, Display, Discover, YouTube, and more. Retail and eCommerce brands showcase products with price and image right inside search results.
Video ads that build awareness and support direct offers. We target by keyword, topic, channel, and audience so video views support lead flow instead of random traffic.
We meet with your team to define goals, budgets, and lead quality standards. We review your services, margins, close rates, and follow-up process. This shapes targeting, bids, and what a “good lead” looks like for your account.
We review your website and landing pages for speed, clarity, and conversion flow. Weak pages waste ad spend, so we recommend fixes or build new GHL or WordPress landing pages.
We structure campaigns, ad groups, and ads around your services and regions. Targeting includes location, device, schedules, and initial audience layers. You keep full ownership and admin access to the account.
We identify high intent search terms and audience segments. Focus stays on phrases likely to become leads, not vanity clicks. We also plan negative keywords to block low quality traffic before it spends budget.
We install and test conversion tracking tags for forms, calls, and key actions. Tools include Google Tag Manager, Google Analytics, and call tracking when needed. Verified tracking allows true optimization toward revenue, not surface metrics.
We launch campaigns with controlled bids and budgets. Early data reveals search terms, user behavior, and funnel performance.Once the data looks solid, we scale spend into the strongest segments.
Each month we adjust bids, keywords, ads, audiences, and schedules based on results. We expand into new profitable terms and tighten or pause weak areas. You receive clear reports and recommendations, not vague summaries.
Keyword bid adjustments based on quality, position, and lead performan
Device level bids across desktop, mobile, and
tablet
Schedule and location bid changes by day, hour, and region
Audience inclusion and exclusion refinement
Audience inclusion and exclusion refinement
A/B testing of ads, landing pages, and extensions
Policy issue monitoring and resolution for disapprovals
Conversion tag testing and upgrades when Google changes requirements
Performance improves through focused, recurring adjustments.
We work inside your account weekly, not once in a while.
Google Ads works best when it sits inside a complete system. We connect campaigns to your CRM, automations, and offline work.
We align Google Ads with businesses that rely on steady lead flow and measurable returns.
HVAC, roofing, plumbing, and electrical companies that need steady local leads.
Clinics and practices focused on booked appointments and qualified inquiries.
Law firms and service professionals who rely on high-intent leads.
Retail stores, restaurants, and brands managing multiple locations.
Online businesses ready to scale profitable products with paid traffic.
Organizations seeking cost-effective donor and supporter acquisition.
The TSG Group operates from Hempstead, Long Island and manages Google Ads for clients
across the Tri-State region and the United States.
Whether you target a single county or multiple states, campaigns reflect your real service areas and growth targets.
We align Google Ads with businesses that rely on steady lead flow and measurable returns.
No long-term contracts. Stay because results make sense.
You keep full access and control of your Google Ads account.
Campaigns managed hands-on by experienced PPC specialists.
Clear tracking for real leads and confirmed sales.
Reports centered on cost per lead, cost per sale, and ROI.
Fast responses with a single point of contact.
Budget depends on your industry, region, and lead value. During the planning call we estimate click costs and lead targets, then recommend a starting range that has a realistic chance to produce usable data and results.
Yes. The account remains in your name. You hold admin access and full visibility into all campaigns, keywords, and data.
Yes. We advise on or build landing pages in WordPress or GoHighLevel. Strong pages are critical, so we treat them as part of the same system, not a separate project.
Traffic and initial leads often start shortly after launch. Meaningful optimization and reliable cost per lead numbers emerge over the first few months as enough data accumulates.
Management runs on a month to month basis. We earn retention through performance and service, not contract length.
