Direct mail still delivers when you treat it as a performance channel, not a print job. At The TSG Group, you get strategy, data, creative, printing, and mailing under one roof. Our team builds campaigns that reach the right homes, hit with the right offer, and track response by address.
You send mail, but phones stay quiet. You test new lists and offers, yet no one shows you which group brought in the money. Vendors focus on “getting it on press” instead of building a campaign that pays for itself.
You send mail. Phones stay quiet. Even though your campaigns go out on time, responses are low and it’s unclear what is working.
You test new lists and offers, yet no one shows you which group brought in the money, leaving you unsure which strategy is effective.
Weak or outdated lists waste postage. Pretty layouts often have no clear offer or deadline, and there is no tracking by address, list, or neighborhood.
Printing and mailing are split across vendors, creating delays and errors, and no one helps tie the mail results back to your CRM or booking system.
You do not need “more mail.” You need direct mail that produces a return
We start with your goal, margin, and sales process. We review your past campaigns and your competitors’ offers. Then we recommend a promotion, audience, and format that fits your numbers.
House lists, lookalike audiences, saturation routes, or intent-based data. Our data team builds and cleans lists so you reach the right prospects and customers. We handle NCOA, CASS, deduping, and postal sorting in-house.
We print on HP Indigo presses for consistent color and sharp personalization.Our production crew handles addressing, barcoding, inserting, tabbing, and sorting.We drop at USPS entry points that match your timeline and budget.
Our writers and designers build direct response creative, not random art. Every piece includes a clear headline, offer, deadline, and call to action. We match your brand while keeping the message sharp and simple.
We track results by list, offer, and area. If you use Share & Mail, we also track web visits, calls, and online leads tied to your mail. You see which segments work, so you know where to invest more next cycle.
You get every format you need in one place:
Trusted by businesses and organizations across multiple industries
The TSG Group runs direct mail from our facility in Hempstead, Long Island.
You also reach prospects across the United States. Our team handles national mailings every week for campaigns, non-profits, and service businesses.
We handle short tests of a few hundred pieces up to large recurring programs of hundreds of thousands of postcards. Tell us your goal and budget. We size the campaign around that.
Yes. Our in-house team writes and designs direct response pieces. If you have an existing creative team, we coordinate with them and provide print and postal guidance.
Typical campaigns move from final approval to postal entry within 48 hours. For rush political or emergency campaigns, we arrange special schedules and can often have you in the mail either same day or the next morning when needed.
Yes. We source consumer and business lists based on geography, income, property data, and other filters. We also clean and build on top of your current data.
At minimum, we track response by list segment and area. With Share & Mail and call tracking, you see calls, visits, and leads tied back to direct mail.
Tell us about your offer, audience, and goal. We outline a direct mail game plan, estimate pieces, postage, and timeline, then walk you through the next steps.
