Share & Mail

Direct mail with real-time tracking and omnichannel follow-up to lift response rates

Direct mail works. The problem is proof, timing, and repetition. Share & Mail turns one mail drop into a connected system. You track mail delivery and engagement tied to your mailing list in real time. You reinforce the same audience across digital channels so your message stays in front of the right people during the decision window.

The direct mail problems Share & Mail solves

Most mail programs stop at “pieces delivered.” Your team still guesses who paid attention. Follow-up happens too late, or not at all.

No Clear Attribution

Mailing lists don’t show which recipients actually engaged.

Slow Follow-Up

Interest isn’t acted on quickly, losing potential conversions.

Single Touchpoint

One mail piece is often forgotten without repeated reminders.

Wasted Offers & Poor Reporting

Great offers fail without follow-up, and reports don’t tie mail to leads.

What Share & Mail is

Share & Mail is our omnichannel direct mail system. It combines premium print, mail tracking, and digital follow-up into one coordinated campaign. You get multiple impressions to the same audience across key channels, tied back to the exact mailing list you sent.

Enhanced tracking

Tied back to your mailing list

More touchpoints

Per household during the campaign window

Digital reinforcement

That drives lift in response

01

Mail the right list with the right offer

We build or refine your mailing list. We design the piece for response, not decoration. Then we print and mail with tight timing and quality control.

02

Track delivery and engagement in real time

You see when mail lands and what recipients do next. Visits, scans, and calls route into a campaign dashboard. You also get exports or API data pushes into your CRM so follow-up starts fast.

03

Reinforce the same audience online

Share & Mail keeps your message in front of the same target audience across digital placements. This raises total impressions per piece and supports the repeat-touch reality of conversion behavior.

The Share & Mail stack

Share & Mail includes 8 components. You get 7 digital technologies plus premium HP Indigo 7-color printing quality.

Search campaignsMail Tracking

Track delivery timing at the individual mail piece level. Use delivery visibility to time follow-up and measure performance by segment.

USPS Informed Delivery

Eligible recipients see a digital preview of incoming mail. Your campaign adds a full-color clickable ride-along image that sends them to your landing page.

Social Match

Reach the same households on Facebook and Instagram around the mail drop. You stay present before the piece arrives, while it lands, and after it hits.

LEAD Match

Identify which recipients visit your website and what actions they take. Use this data to build follow-up audiences and improve future list targeting.

Online Follow-Up

After a recipient visits your website, display ads keep your offer in front of them across major web placements. This pulls interested prospects back to your site to convert.

Call and Text Tracking

Track calls and texts from the campaign. Record outcomes, capture details when available, and tie response back to the campaign.

Social Media Follow-Up

Retarget site visitors and engaged recipients on Facebook and Instagram. This extends repetition and improves conversion opportunity during the campaign window.

HP Indigo 7-Color Print Quality and Personalization

We print in-house on HP Indigo presses for sharp color and premium finish. We personalize by name, offer, or segment to raise engagement and response.

Optional add-ons for higher reach

Some campaigns benefit from extra channels. We add these when the offer, audience, and budget support it.

QR Funnels

YouTube Reach

Demand Gen

Geo Device Targeting

Geo Intent Targeting

Lift response rates by layering digital impressions on top of mail

More total touches per household during the decision window

Clearer attribution tied to the mailing list and segments

Faster speed-to-lead using exports or API pushes into your CRM

Better optimization for the next drop based on real engagement data

What Share & Mail improves

Share & Mail increases impressions to the same audience and ties engagement back to the list.This combination drives measurable lift in direct mail response rates.

List strategy, segmentation, and targeting support

Direct response copy and design built to drive action

Premium production and fast execution in-house

Share & Mail setup and campaign coordination

A real-time dashboard for visibility and decision making

CRM-ready data so your team follows up with the right people fast

What you get with The TSG Group

You get one team for list, offer, creative, print, mail, tracking, and reporting. We run this like a performance channel, not a print job.

Best fits for Share & Mail

Share & Mail fits any business where response and attribution matter. It performs best when you sell a service, appointment, or high-value offer.

Home Services

HVAC, roofing, plumbing, electrical – works best for local service businesses.

MedSpas & Healthcare

Book consultations and appointments efficiently with repeated touchpoints.

Political Campaigns

Engage voters with repeated mail touches and track responses effectively.

Non-Profits

Drive donations, event attendance, and community engagement with clear attribution.

Multi-Location Brands

Run regional promotions with measurable results across locations.

Share & Mail in the NY, NJ, CT Tri-State area and nationwide

We produce and manage Share & Mail from Hempstead, Long Island. We run campaigns across the Tri-State region and across the United States.

Core focus regions:

You get local execution strength with national reach when growth demands it.


Frequently Asked Questions

Share & Mail combines direct mail with tracking and digital follow-up. You send mail, you track engagement tied to the mailing list, and you reinforce the same audience online to increase response and prove attribution.

You need a solid landing page and a clear offer. We build landing pages in WordPress or
GoHighLevel when needed so the campaign has a clean path from interest to conversion.

You track mail timing, engagement signals tied to the mailing list, website visits, call activity, and response actions tied to the campaign. You view it through a dashboard and export or push
data into your CRM.

You see engagement and activity as the mail lands and the digital touches run. The biggest gains come from running it as a repeatable program so each drop builds on learnings from the last.

No. Share & Mail strengthens direct mail. It adds tracking, repetition, and follow-up so your mail performs better and your team knows who to contact first.

Ready to prove your mail works and lift response

Share your offer, target audience, and service area. We outline the right Share & Mail stack for your goals, map the campaign plan, and show you exactly what tracking and reporting you will see.