If you want reach fast, EDDM and saturation mail are hard to beat. You pick the areas. We print, prepare, and mail to every address on the route The TSG Group runs EDDM and saturation campaigns built for response.You get targeting guidance, direct response creative, in-house printing, and mailing execution that hits on time.
You need more customers in a defined area. You do not have a mailing list. You want simple, broad coverage without overthinking data. EDDM and saturation campaigns let you blanket the right neighborhoods with one offer and one clear call to action.
EDDM stands for Every Door Direct Mail. It is a USPS program that delivers your mail piece to every address on selected carrier routes. You do not need a list. You choose routes based on geography and household characteristics. We handle the rest, from design through USPS preparation.
Instead of using the EDDM program, we build a list that covers most or all addresses in a chosen area. This approach is useful when you want: More control over who is included. Different mail classes. Better tracking and segmentation options.
Saturation mailing is often used for:
Both strategies can work well. The right choice depends on your goal, your budget, and how much control you need.
EDDM and saturation fail when the offer is weak, the design is cluttered, or the timing is sloppy. We run these like response campaigns, not flyer drops.
With The TSG Group you get:
We identify your service area and where you want to win. We choose carrier routes or coverage zones that match your target. Then we set the offer and the call to action.
We create a clear headline, offer, and response path. We design for fast scanning and strong readability. We include the right contact options such as call, QR, or landing page.
We print in-house for speed and control. We prepare bundles, labels, and paperwork required for EDDM or saturation processing
We coordinate drop timing for your campaign window. Your piece reaches homes on the routes you selected.
We review calls, form fills, and response volume. Then we adjust routes, offers, creative, and cadence to improve results. Consistent repetition is where EDDM and saturation campaigns win.
Bigger pieces get noticed more and give you room for a strong message.
Common formats:
We recommend formats based on your budget, your offer, and how competitive your market is.
If you want stronger attribution and more touchpoints, Share and Mail upgrades your campaign.
Mail timing visibility, digital reinforcement, and follow-up tracking so you can lift response and prioritize leads. It is ideal when you want to go beyond blanket reach and build a measurable system
The TSG Group operates from Hempstead, Long Island and runs EDDM and saturation mail programs across the Tri-State region and nationwide.
Core focus regions:
If you serve a defined territory, we can build the right coverage plan for it.
We build long-term client relationships through responsiveness, consistency, and results.
It depends on the carrier routes or coverage area you choose. We help you estimate counts, budgets, and how many drops it will take to build consistent response.
One drop can work, but consistency wins. Most local businesses see stronger results with repeat drops, often monthly or every few weeks, depending on seasonality and budget.
For EDDM, no list is required. For saturation, we create a coverage list for your target area so you get more control and optional tracking.
Offers that are simple and specific win. A clear discount, a limited-time incentive, a strong guarantee, or a seasonal promotion. On the strategy call we align the offer to your margins and close rates.
Yes. We can add call tracking numbers, landing pages, QR codes, and Share and Mail upgrades when you want deeper attribution and follow-up.
Tell us your service area, your offer, and your budget range. We will recommend the best EDDM or saturation plan, format, and drop schedule to drive response.
