Your website either brings in qualified leads or it takes up space on a server. Pretty layouts without a strategy waste time and media spend. Slow pages, weak copy, and confusing navigation push visitors away.
The TSG Group designs and builds websites that support direct mail, digital ads, and sales teams. You get strategy, copy, design, and development aligned to one goal. Turn traffic into revenue.
You invest in traffic. The site fails to convert. Vendors focus on surface level design and ignore funnels, offers, and tracking. Developers speak in code while your team needs leads and booked appointments. Prospects come to your site and leave and you have no way to contact them
Sites that look nice but bring in almost no leads
Pages that load slowly and hurt ad performance
Weak or generic copy that says nothing clear about your offer
No clear path from ad or mail piece to form, calendar, or phone call
WordPress sites without updates, security, or backups
DIY GHL (Go High Level) funnels that break, feel off brand, or confuse visitors
You work with a direct response focused team that treats your website as a sales asset, not a digital brochure. We explain complicated and unfamiliar terms in plain English so you understand the tools we build for you and the value they will provide your business or organization.
Different goals need different platforms.We design for both WordPress and GoHighLevel and recommend the right approach for each project.
WordPress works best for brands that need a flexible site with strong SEO and content options.
GoHighLevel works best when speed to launch and tight funnel tracking matter most.
For brand and SEO heavy sites we lean into WordPress. For single offer funnels and campaign driven pages we lean into GoHighLevel. Many clients use both. WordPress for the main site and GHL for focused funnels connected to campaigns.
Our team works with you to understand your business and build your site to accomplish your mission. We start with your numbers. Lead targets, close rates, ticket sizes, and current traffic. We look at existing assets, ads, and offers and review your competitors.
We map the journey from first click or mail touch to booked call or purchase. Then we outline pages, sections, and funnel steps. At this stage we lock in whether the build sits on WordPress, GoHighLevel, or a mix of both.
We write conversion focused copy for each key page. Headlines, subheads, body copy, and calls to action come first. Wireframes show layout and flow without distractions.
Our design team creates clean, modern layouts that fit your brand. Developers build on WordPress or GoHighLevel using fast, stable setups. We test on desktop and mobile so forms, calendars, and calls work without friction.
Before launch we set up analytics, call tracking, and form routing. We confirm that leads reach the right inboxes, calendars, and pipelines. After launch, we review early data and recommend improvements to raise conversion rates.
You get website and funnel builds tailored to direct response goals, not random page counts.
Full brand sites on WordPress for local and regional businesses
SEO focused sites with service, city, and industry pages
Single offer funnels for Home Services, Medspas, and local clinics
Webinar and Event Registration funnels
Lead magnet and nurture funnels targeting direct mail and email lists
Microsites for political, union, and non-profit campaigns
Your website should sit at the center of your marketing system. We tie each build into the tools you already use. Because we are knowledgeable in all areas of marketing; Direct Mail, SEO, Google PPC, Meta Ads we know how to build your site to perform.
The TSG Group builds websites from our Hempstead, Long Island facility and serves clients across the country.
You get a partner that understands local search and regional competition and still supports national reach when your growth requires it. We’ve been doing this for 20 years and have the knowledge and team you need to be successful.
Our team designs sites and funnels for organizations that need measurable results, not vanity metrics.
Home service companies
MedSpas and Healthcare Practices
Legal Practices and Professional Services
Non-profits, Schools, and Universities
Political Campaigns and Labor Organizations
Local Retail, Restaurants, and Franchises
We handle full redesigns, new builds, and targeted improvements to existing sites. During discovery we review what you have and decide whether an upgrade or full rebuild makes moresense.
If you need a strong brand presence, deep content, and long term SEO, WordPress often fits best.If you need focused funnels tied tightly to CRM and automations, GoHighLevel often fits best. Many clients use WordPress for the main site and GHL for campaign funnels. We guide you based on goals, not on preference for one tool.
Typical GoHighLevel funnel builds move faster than full WordPress sites. A simple funnel often launches in about a week. A larger WordPress build with multiple sections and content areas takes longer. Timelines depend on scope and how quickly feedback and content move. We know time is of an essence and do all we can to keep your project moving forward quickly.
For WordPress we offer hosting, updates, security, and backup plans. For GoHighLevel builds we manage the pages inside your GHL account or an account we help you set up. In both cases you get a clear plan for support after launch.
We structure pages, headings, internal links, and content around keywords that match buyer intent. For WordPress builds we also set up on-page SEO basics and a content plan for future growth. For GHL funnels we focus on quality scores and relevance for paid traffic and for
Share your goals, current site, and main offers. We review your situation, recommend platform and structure, and outline a website plan with clear timing and next steps.
