SEO Marketing Services for Local and National Businesses

Organic traffic built to drive leads, calls, and sales

Strong SEO turns searchers with intent into leads. Weak SEO sends them to your competitors.

The TSG Group delivers SEO built for real businesses, not vanity traffic. You get strategy, content, and technical work aligned with clear goals. More qualified visitors. More form fills. More booked calls.

The SEO problems you deal with

You invest in a site and content. Results stay flat. Reports show impressions and vague charts. Revenue barely moves. Account managers switch often. No one owns outcomes.

Low-Intent Traffic

Visitors land on the site but aren’t ready to convert, leading to weak results.

Generic Keywords

High-competition keywords are targeted without strategy, slowing rankings.

Weak or Thin Content

Pages lack strong structure, clarity, and intent-focused messaging.

Mobile & Speed Problems

Slow load times, security issues, and mobile errors hurt performance.

Poor Local Visibility

Incomplete Google Business Profiles limit visibility in map results.

Missing Lead Tracking

Calls, forms, and lead sources aren’t tracked, so real results stay unclear.

SEO programs we offer

Different businesses need different reach. We shape SEO around your service area and growth plan.

Local SEO

Perfect for service businesses and brick-and-mortar locations. We focus on ranking service keywords tied to cities and regions, optimizing Google Business Profiles, and creating on-site content for neighborhoods and service areas.

Small Business SEO

Ideal for brands selling beyond a single metro area, targeting both local and national searches. Focuses on city-free keywords, multi-region strategies, and authority building through relevant content and links.

Corporate SEO

Built for complex sites and multiple business lines, targeting high-value national keywords. Focuses on site structure, internal linking, technical SEO, and team coordination.

Franchise SEO

Franchise SEO supports franchisors and franchisees by building scalable site structures, creating location-specific pages, aiding in recruitment, and providing launch plans for new owners.

e-Commerce SEO

Boosts product and category visibility to attract ready-to-buy customers. Focuses on product SEO, category optimization, structured data, and conversion-driven content.

Core elements of our SEO marketing

Strong SEO covers strategy, content, technical work, and authority. We address each layer in a structured way. These are the core elements we work on for you  month after month.

Keyword research

We create a buyer-focused keyword list to guide your site structure and content.

Technical SEO

We check your site for speed, mobile, SSL, and crawl issues, then provide fixes.

Content optimization

We align pages with your keyword plan, organize content and links, and suggest new pages to fill gaps.

Link building and citations

We build authority with strong links and local citations so customers can easily find you.

On-page SEO

We optimize each target page with proper tags, schema, internal links, and fix duplicate or thin content.

Off-Page & GBP SEO

We optimize your Google Business Profile with accurate details and reviews to boost local visibility.

01

Campaign setup

Your account manager confirms site access, security, and basic tracking. We define locations, service areas, and priority services. Keyword research and benchmark ranking reports set the starting line.

02

Initial optimization

Our team pushes core changes into titles, content, and structure. We address high-impact technical issues early. You see first ranking lifts within the opening phase in most markets.

03

Link and citation building

We secure listings in online directories, mobile and GPS databases, and other relevant sources. Local SEO work includes focused citations around your primary cities.

04

Ongoing communication

Your account manager sends updates, answers questions, and reviews priorities. You always know what we worked on and what comes next.

05

Campaign review

We review rankings, traffic, and leads each month. We then adjust the plan based on new data and competitive moves.

06

Technical review

We revisit technical items as the site grows. New pages, plugins, and design changes often introduce new issues. Regular checks keep performance strong.

07

Ongoing optimization

Each month our team tackles the work with the highest impact. New content, fresh landing pages, additional citations, authority links, or fixes to emerging issues. No rigid checklist that wastes time on parts of the site already in good shape.

08

Reporting

You receive clear monthly reports. Rankings, traffic, leads, and key actions stand front and center. We walk through results and next steps so you know where your investment goes.

Full-service SEO linked to your marketing stack

You should not juggle an SEO firm, a web developer, and a CRM integrator on every change. Our team handles direct implementation wherever access allows.

WordPress Builds

Custom, high-performance architectures designed for search visibility.

GoHighLevel Funnels

Seamless funnel integration to capture and convert organic traffic.

Call Tracking

Granular attribution for every lead source, directly in your dashboard.

CRM Routing

Automated lead distribution ensuring no opportunity is ever lost.

Share & Mail Campaigns

Integrated outreach tools to amplify your content across channels.

Blended Reporting

Unified analytics combining SEO, paid, and organic data streams.

SEO for the NY, NJ, CT Tri-State area and beyond

The TSG Group operates from Hempstead, Long Island and serves clients across the country.

We target:

You gain an SEO partner with local search expertise in the Tri-State area and the ability to support national growth.

Industries We Serve With SEO

Our SEO programs support service-based, professional, and eCommerce businesses, with a focus on organizations where qualified leads matter most.

Home Services

Roofers, HVAC, and contractors

MedSpas & Healthcare Practices

Medical spas, clinics, and wellness centers

Legal & Professional Services

Law firms, accountants, and consultants

Foundation Repair & Specialty Trades

Specialty contractors and repair services

Non-profits, Schools & Universities

Educational institutions and charitable organizations

Political Campaigns & Labor Groups

Advocacy, campaigns, and union organizations

Franchise Systems & Multi-location Brands

Multi-site businesses and franchise networks

Online Stores & Hybrid Retail Models

eCommerce and omnichannel retail businesses

Frequently Asked Questions

SEO, short for search engine optimization, improves visibility in unpaid search results. Strong SEO raises rankings for important keywords and brings in visitors with intent to buy, book, or inquire.

SEO work includes keyword research, on-page optimization, technical fixes, link and citation building, Google Business Profile work, content planning, and ongoing tracking. Each piece supports higher rankings and better user experience.

Paid ads buy placement in search and social feeds. SEO earns placement over time through relevance and authority. Paid campaigns stop the moment spend stops. Strong SEO continues to deliver traffic long after original work. Most serious firms use both.

Search results shift as competitors invest and search engines update systems. One round of SEO rarely holds strong positions for long. Ongoing work protects gains and opens new opportunities.

Early movement often appears within the first few months, especially for long-tail and local phrases. Strong positions in tougher spaces take longer. Timelines depend on competition, site history, and how aggressive the plan is.

Ready for SEO built around leads, not vanity metrics

Share your services, service areas, and current site. We review your situation, outline a practical SEO plan, and set clear expectations for timing and goals.